Key Program Differentiators

• MRI ranked #1 in delivering parents with kids 6-11
• Enthusiastically endorsed by school PTO and PTA groups who opt-in to the program
• Product/industry category exclusivity – guarantees competitive advantage
• Only fully integrated program with broad reach and targeted focus

Plan Now for Back2School 2009

We are currently working on updating our Back2School 2009 print and online program information – which, we’re excited to say, will reflect our evolving media and marketing capabilities and recently changed corporate name to School Family Media, Inc.

If you would like to be notified when a full Back2School 2009 media kit is available (approximately 10/1/08), please email us at . For now, you can learn more about the key program components and benefits via this online Back2School 2008 media kit.

Now you can cut through the clutter of traditional back-to-school marketing and give your brand a true competitive advantage. PTO Today’s Back2School Program is the only marketing platform that combines print, online and event/sampling components into one integrated program, giving your brand maximum exposure and targeted access to millions of highly involved parents with kids ages 6-11.

PTO Today connects you to parent influencers and millions of parents

PTO Today is the number one resource for school PTOs and PTAs nationwide. Through a unique connection with these school parent group leaders in over 80,000 K-8 schools across the country, our Back2School Program is able to connect your brand with millions of school families at a time of year when they are most active and engaged – the beginning of the school year.